Facebook have announced a slew of improvements across a number of its platforms. The primary goal being to allow better communication between it’s users during this time of social distancing.

Of special note to artists, is the ability to charge for access to a live video stream.

The as yet un-released feature will be linked to Facebook events. As an artist you will be able to create an event, mark it as “Online Only” and charge attendees for access to the live video stream.

There is no information yet on when the feature will be released, or what percentage of ticket sales Facebook will take. But Facebook says this feature will be available for “anything from online performances to classes to professional conferences“.

New functionality will also allow attendees to listen to an audio only option of the live video feed, or even over the phone by dialing a toll-free number.

Facebook have also announced improvements to Instagram live video. Streams will now be available on the web, via the Instagram website, and can also be archived on IGTV, meaning audiences will be able to enjoy the videos beyond the current 24 hour limit.

This announcement from Facebook, coupled with Spotify’s recent feature that allows artists to raise money directly from fans, certainly leads to very positive times for independent artists.

We’ll be keeping an eye out for when this new Facebook feature launches, and may even organize some SIGNL events in Seattle to test it out. Stay tuned!

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